Loyalty is a valuable commodity, especially these days when hotels are struggling to fill rooms, and one of the best strategies is to reward loyal guests with discounted rates. Now you can be rewarded as a “loyal guest” when you stay ONE night at the the “best available rate”, you will get your second night 50% off at by using code ZBT at the Starwood Hotel site. If you stay several nights you will get 50% off the second night for every best available rate night, which means every day of your stay means you will get a discounted rate the next day (hence the better tomorrow theme). Don’t forget to sign up as a Starwood Preferred Guest because if you are a Platinum member you will receive complimentary wireless during your stays.

This rate is good through December 31, 2010 at participating St Regis, W, Westin, Sheraton, Aloft, element, or Luxury Collection hotels. You must reserve your stay with a nonrefundable payment, so be sure your plans are not subject to change, or you might be better off booking with a travel site or hotel where you can cancel within hours of your reservation booking.

Scarlett O’Hara was right when she said tomorrow would be a better day.