How would you like to get breakfast in Beverly Hills for free? No, this isn’t an April Fool’s joke, it’s a real promotion by the city to get people to come spend their money and time; they figure if you come for breakfast, you might stay and shop at the stores that are also offering special deals for the month. The free breakfast is included in hotel stays in the city and may also include a free hotel night if you book enough nights at classic hotels like the Beverly Hills Hotel and the Beverly Wilshire, as well as the more avant garde Avalon.

If you already live in the area and just want to come to have breakfast without spending the night, check out the breakfast deals offered through the entire month of April. Deals range from a $7.99 special at Marty D’s to free cappuccino at Il Fornaio. There is something for every taste: if you want to eat at L’Ermitage Raffles JAAN, without staying there, they have an eggs benedict special for $25; if you want vegan, the M. Cafe de Chaya has a special Beverly Hills breakfast.

If you are well fed and want to help feed others, the city will have collection bins around town for food donations, so share your wealth; it will feed your soul.